Story Behind
Know the amazing story behind the product
East Shopping Centre faced a critical problem with its outdated digital platform, which struggled to engage visitors and provide clear information about its diverse offerings. The platform’s cluttered interface led to frustration, reduced engagement, and lower visitor satisfaction. The primary goal was to create a visually appealing, user-friendly digital space that would rekindle interest and make essential information easily accessible. This transformation aimed to mirror the welcoming atmosphere of East Shopping Centre and offer an engaging and satisfying visitor experience.
The Solution
Our elevating solution for the problem
East Shopping Centre faced a critical problem with its outdated digital platform, which struggled to engage visitors and provide clear information about its diverse offerings. The platform's cluttered interface led to frustration, reduced engagement, and lower visitor satisfaction. The primary goal was to create a visually appealing, user-friendly digital space that would rekindle interest and make essential information easily accessible. This transformation aimed to mirror the welcoming atmosphere of East Shopping Centre and offer an engaging and satisfying visitor experience.
User centric approach
The project commenced with extensive user research to grasp visitor preferences and behaviors across the shopping, dining, and market sections.
Information architecture
A simplified information architecture was developed to logically and intuitively present the mall's diverse offerings.
Minimal visual design
A modern and minimalistic visual design was crafted, emphasizing clarity and simplicity while preserving East Shopping Centre's branding.
Responsive design
The solution was made fully responsive, ensuring a seamless browsing experience on various devices, including smartphones and tablets.
Interactive prototype
High-fidelity prototypes were created, allowing for usability testing and feedback to refine the design.
Usability testing
Usability testing sessions involved actual users to identify issues, collect feedback, and enhance the design.